Sheila's Wheels is an auto insurance company in the UK that has been in business since 2005. It is part of the Esure insurance group and although its target customers are women, it was actually started by a man named Peter Wood. While it also has insurance products for men, the marketing for the company and its products is clearly geared towards females, with its commercials featuring a pink convertible known as the "Sheilamobile" and three females dressed in sequined pink dresses.

How The Company Came About

Research conducted about women drivers found that they typically filed less insurance claims than males, were much less frequently convicted of driving offenses, and were generally much more considerate drivers. Sheila's Wheels was formed as an insurance company that would reward these women drivers for their propensity of being safer drivers than their male counterparts. The company was designed to be able to offer women drivers better service, benefits, and pricing for the cover they require.

Added Benefits For Women Covered By Sheila's Wheels

With insurance products focused on women, there are a number of benefits offered by Shelia's Wheels that are not typically found in auto insurance offered by other companies. First of all, since women typically carry purses or handbags that include valuables in them, Sheila's Wheels offers consumers coverage of up to 300 pounds for handbags stolen from their car. It also includes up to 200 pounds of coverage for any personal belongings. Another benefit of being a Sheila's Wheels customer is the repair shops that are used by the company. They deal with only what are known as "female-friendly" repair shops. These shops follow a code of practice that specifically meets the needs of most women drivers, including things like flexible daytime drop off and pick up hours, help with child car sets, and service times that can fit into a schedule of dropping kids off or picking kids up from school. The company also offers a counseling line to help women deal with road related incidents.

Other benefits offered by Sheila's Wheels include a no claim discount of up to 75 percent, a free courtesy car, call centres servicing only UK customers, and a 24 hour a day, 7 days a week claims line. Green Flag breakdown cover is also an option that can be added to an auto policy that offers assistance in the event your car breaks down on the road. Optional motoring legal protection can also be purchased to protect against expenses occurring from accidents that are not your fault.

Types of cover

Currently, Sheila's Wheels offers only comprehensive cover policies.

Summary

While Sheila's Wheels can provide women drivers with some benefits that are not typically provided by other car insurance providers, their policies may not be the best choice for some women drivers. This is because comprehensive cover may not be required for many older vehicles or cars that are not financed, and since this type of cover is typically more expensive, it could result in the insured actually paying more for their policy for coverage they don't actually need. However, Sheila's Wheels does have an auto insurance product that can be beneficial to women who need comprehensive coverage.